Web Vs Offline

One of the most critical aspects of running a business is marketing. It encompasses every customer related task from creating awareness to customer satisfaction and retention. One may go as far as to say that a business cannot survive or even start up without it. In the current scenario, marketing has become a complex and sophisticated function, especially now that an increasing number of businesses choose to start up online. Now, along with the traditional offline marketing tools, there are a number of web marketing tools and methods available. These web marketing methods must be mastered for any level of success in online business.

The differences that separate web marketing from offline marketing are as below:

• Snail mail vs. email – Email marketing is low cost, efficient, instant and effective means of generating customers. Snail mail is slow, generally more expensive and is losing some of its efficacy with the influx of TV and Internet.
• Limited radius of impact vs. unlimited – The target audience is global in the case of web marketing with the Internet shrinking the world. The radius of offline marketing is limited by physical, political and time barriers.
• Web customers are looking for a product or service similar to yours – The beauty of being an online business is that people log on to look for a service or product that you can offer. Whereas, offline businesses have to rely more on push marketing than the pull effect.
• Long, complex process of making a sale vs. instant conversion – A few clicks of a mouse and the product is sold, in the case of web marketing. Offline marketing process is time and manpower heavy, from generating leads to making a sale.
• Fixed office hours vs. 24 hour store – An online business can sell its products 24 hours a day while an offline business will open and shut at particular hours.
• Advertising in print, TV and radio is expensive – While you can easily offer content, audio and video clips on the Internet for a very low cost.
• Pay for time spots vs. unlimited time and space – Ads in offline marketing mediums are for a limited time only and you pay for time slots and space. In an online marketing scenario, you would keep your ads up for a longer time and pay much less.
• Cost per incremental customer – This cost is very low for web marketing based concerns, whereas this cost is appreciable in case of offline marketing efforts.
• Targeted approach vs. blanket approach – The above reason leads offline marketing businesses to target and select carefully, eliminating a lot of potential customers, who may buy in the future if not the present. However, low incremental costs result in online businesses covering a broad spectrum of the market.
• Segmentation – Preferences are much easier to track for an online business and this means that segmentation is simpler. The web marketing effort has the information it needs to customize its pitch at once.
• Customer contact – Access to customer information is automatic in the case of online businesses and the web marketing process is simplified and made efficient. Databases and mailing lists are created in an instant. On the contrary, offline marketing efforts for the same require time, employees and money.

There are many benefits to both web marketing and offline marketing, and it is best to use a judicious mix of the two.

Simple Article Writing For Internet Business Promotion

Article marketing is the process of writing your own articles or having articles written for you. The articles are to be published on your blog as well as other peoples blogs. Web articles are also published on other websites and email newsletters. I'm sure you can imagine what is possible after having tons of your own articles containing a link back to your website on thousands of other websites all over the world wide web. The best part about article marketing is that it is 100% FREE advertising.

Write Your Own Article

The benefits of writing your own articles:

Article writing is %100 percent free. The only cost is a little of your time. the sense of accomplishment you get when you see your articles show up in Google and other search engines all over the internet. you may already like to write and share your ideas with others. And if you've never done it before, you might find out that you enjoy it also.

Simple Article Writing

Your Article doesn't need to be any longer than 500 words. Focus on writing articles on the things you are currently learning about your internet business, or what you are learning about the products you wish to promote. Take some time to brainstorm and write down ideas. Write down 3 or 4 points on the subject you wish to write about. Fill in those points with you point of view or any newly learned ideas on the subject.

Get Your Articles Written For You

The choice is yours. If you feel that you don't have enough experience, or that you are too much of a novice to write your own articles then you can always have articles ghostwritten for you. You can put your name as the author of these articles and submit them all over the internet for people to read.

NOTE: For article marketing on the Internet, I suggest having articles written that are somewhere between 250-600 words. The purpose of your articles is to promote your website or affiliate web pages so the topic of your articles should be related to those areas. Therefore, when choosing to write your own articles or hiring someone to write articles for you, you will want to have this in mind.

Constructing Your Resource Box/About The Author

Some article directories or other websites you submit your articles to will have different rules as it pertains to your author area. Some will allow you to use HTML to make your link clickable and some won't. That's why I recommend that for every promotional ad you use in your resource box should have a plain text and an HTML version. This benefits you so that you don't break any rules of the website where you submit to. You simply switch between resource boxes as needed.

If you're serious about your business then an article marketing strategy is something you have to develop. How many articles do you want to submit a week? It's the same as asking "how much traffic and profits would I like to see this week?". Routinely submitting articles to your blog and other websites is the best way to grow any internet business, period. All the information you need is at your fingertips. Now all you have to do is act and watch your links, traffic, and profits grow with every passing week.

About the author:
Michael Laleye lives in Toronto, Canada and works full time from home on the internet. Visit his website to discover Resources For Internet Marketing Businesses and learn more about how to start working from home online.

http://www.myaffiliatestarter.com/internet-marketing.html

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